pagelint
55 checks · 4 primary sources · cited

Landing Page Copy Audit

Your landing page copy is probably killing conversions.

We're putting the finishing touches on the engine. Drop your URL + email and you'll be first in line — every finding cited to Ogilvy, Cialdini, Schwartz, or CXL.

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pagelint.dev/audit/linear.app
0
out of 100
Principle · Specificity
The hero promises everything and says nothing
Rewrite →
Principle · Proof
No testimonials or logos above the fold
Rewrite →
Principle · Clarity
Feature section uses jargon (‘orchestration’)
Rewrite →
Principle · Hierarchy
Secondary CTA competes with primary
Rewrite →
The framework

Every audit traces to a primary source. No black box, no fake studies.

01

Clarity

free audit

Can a first-time visitor understand what you do, who it's for, and why they should care — in 5 seconds?

Source: CXL · Ogilvy
02

Relevance

Does the page meet visitors where they are — by awareness state and search intent?

Source: Schwartz · CXL
03

Value

Is the value proposition specific, quantified, and clearly differentiated from category leaders?

Source: Ogilvy · CXL
04

Motivation

Does the page channel an existing mass desire — or try (and fail) to create one?

Source: Schwartz · Cialdini
05

Trust

free audit

Are testimonials, authority, and social proof real and verifiable — or smuggled in?

Source: Cialdini · CXL
06

Friction

Does the path from interest to action have any unnecessary friction?

Source: CXL
07

Distraction

Does the page focus attention on the primary action — or compete with itself?

Source: CXL · Ogilvy
See all 55 checks →
Before / after

Not just a list of problems. A rewrite you can ship.

HERO · linear.appPrinciple 01 · Specificity
Why this is stronger. The original is a category (“issue tracking”) and a promise (“enjoy”). Neither is specific. The rewrite names the buyer (fast teams), the behavior (ship daily), and the product posture (fast) — three concrete anchors in one sentence.
Research library

Every check cites its source.

Long-form articles on each audit check — traced to Ogilvy, Cialdini, Schwartz, and CXL. Not summaries. Source material, quoted and argued.

All research →
Check articleCL-1

Single dominant H1: what the headline arithmetic actually means

Ogilvy's 80-cents-out-of-a-dollar claim is about concentration, not volume. What it actually argues — and why most landing pages misread it.

9 min readMay 2026
Topic

Cialdini's 7 principles for landing pages (updated 2026)

Reciprocity, scarcity, authority, consistency, liking, social proof, unity. What each one looks like in copy — and how often we get them wrong.

22 min readFeb 2026
Topic

Schwartz awareness states explained

Unaware, problem aware, solution aware, product aware, most aware. Mapping each state to the headline you should be writing.

18 min readFeb 2026
Pricing

Three plans.

Start free. Pay once for the full report, or subscribe if you audit often.

Quick Audit

$0
no signup
  • ✓Clarity + Trust lenses
  • ✓16 checks
  • ✓Instant — no signup
  • ✓3 audits/day

Full Report

$29one-time
everything, once
  • ✓All 55 checks · 9 lenses
  • ✓Prioritized fix list
  • ✓Every fix cited to a source
  • ✓Shareable / exportable report

Pro

$19per month
for repeat audits
  • ✓20 full audits / month
  • ✓Track a URL over time
  • ✓Side-by-side compare
  • ✓Audit history
  • ✓Markdown export

Agency

Custom
white-label client audits

Run client audits under your brand — white-label PDF reports.

Need API access? [email protected]
Frequently asked

Questions, honestly answered.

The free quick audit runs the Clarity and Trust lenses — 16 checks in total. You get a score and your top findings with sources cited. No signup, no email, results in seconds. Clarity checks whether a first-time visitor understands your offer in 5 seconds; Trust checks whether your social proof and authority signals hold up.